Sit back and relax on tropical beaches with freestyle cruising


What is a Cookie?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to originating website on each subsequent visit or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences and generally improve the user experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.

Cookies can be divided into four categories; strictly necessary cookies, performance cookies, functionality cookies and advertising cookies.

  1. Strictly necessary cookies - these cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website.  Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided.
  2. Performance cookies - these cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages.  These cookies don’t collect information that identifies a visitor.  All information these cookies collect is aggregated and therefore anonymous.  It is only used to improve how a website works.
  3. Functionality cookies - these cookies allow the website to remember choices you make (such as your user name, language or the country you are in) and provide enhanced, more personal features.  These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise.  They may also be used to provide services you have asked for such as watching a video or commenting on a blog.  The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
  4. Advertising cookies - These cookies are used to deliver adverts more relevant to you and your interests.  They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.  They are usually placed by advertising networks with the website operator’s permission.   They remember that you have visited a website and this information is shared with other organisations such as advertisers.   Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.


Do we use Cookies?

Yes. We use cookies in each of the above categories. These cookies enable our website to “remember” you and to provide you with the following services and functionality;-

  • Booking your cruise online
  • Requesting a call back from one of our cruise consultants
  • Checking in online and obtaining your e-documents
  • Enrolling in our Latitudes Rewards Programme and accessing your personal account
  • Signing up for and receiving our latest cruise deals and exclusive offers
  • Navigating efficiently between the pages of our website

We also use cookies as part of our online marketing campaigns, enabling us to track your activity, purely on an analytical level, to provide data on which adverts provide which visitors to our website and what actions they then carry out.

We may also use cookies to target you with adverts at a later date, on other websites, as a reminder of our latest offers and promotions, as well as for general analytics across our website using Google Analytics.

Can I opt out of cookies?

Yes, except where the cookie is strictly necessary to provide the services which you have requested. Consent is not required for the use of these cookies and we simply cannot provide these services without them.

You can opt out of cookies which are not strictly necessary. However, please remember that performance cookies only collect information about website usage which is anonymous and functionality cookies remember the choices you make so as to improve your experience of our website. Advertising cookies collect information about your browsing habits so as to enable us to target our advertising and make it more relevant for you and your interests. If you decide to opt out of cookies, you may be unable to have access to the services and functionality which you are used to receiving.

How do I opt out of cookies?

You can set your browser to reject cookies or you can delete them yourself. You can also adjust your browser settings to your preferred level of protection.

You can use your web browser (e.g. Internet Explorer) to:

  • delete all cookies
  • block all cookies
  • allow all cookies
  • block third-party cookies
  • clear all cookies when you close the browser
  • open a 'private browsing' session
  • install add-ons and plug-ins to extend browser functionality




Useful information


  • A number of websites provide detailed information on cookies, including and
  • The Internet Advertising Bureau website Your Online Choices allows you to install opt-out cookies across different advertising networks.
  • Google has developed a browser add-on to allow users to opt-out of Google Analytics across all websites which use this popular analytics product.
  • New technologies such as Mozilla's Do Not Track allow you to tell websites not to track you.
  • Internet Explorer has a feature called Tracking Protection Lists which allows you to import a list of websites you want to block.